HOW DOES PRODUCT PLACEMENT WORK
How Does Product Placement work with Songs for Centuries Inc.
HOW DOES iT nORMALLY WORK
You've heard of Product Placement but How Does Product Placement Work?
Product Placement is an unique alternative way of advertising compared to interrupted TV ads. You have a product and need exposure or possibly need to increase awareness of your product. Production companies need to help offset their costs so they take on brands within their projects. A product placement agent will speak to your company about your goals as a brand, and discover your budget.
If the product placement agent believes your product or service is a fit for their inventory of product placement opportunities, they will represent you at a fee.
They scour through their hundreds of relationships with producers, directors, and script writers to find the best product placement for your company.
Your product placement agent rigorously works hard to integrate your brand into movies, music videos, TV shows, talk show and other video productions.
The types of product placement are verbal, visual, signage, or usage(using your product within the production) or even a mix of these.
We create Remarkable New Songs
We create Intriguing Stories, Characters, Plots, and Scripts.
We integrate Your Brand into the Stories we've created.
How Does it Work to Maximize Brand Goals
Product Placement Agents
Our product placement agents are your go-to people. They will handle your intake and be your advocate for your brand within the productions to ensure the best maximized exposure and seamless brand integration possible.
Product Placement on YouTube
“Product placement in online & mobile media is the fastest growing product placement channel, jumping 25.3% to over $250 million in 2017,. Brands are aligning with viral stars on YouTube’s multi-channel networks, using product placements to engage with younger audiences”(PQ MEDIA) Mr Songwriter Publishing Inc. places your brand integration on YouTube, the worlds leading online media and marketing channel to maximize brands global exposure.
Product Placement Effectiveness
Studies have been conducted to discover the effectiveness of product placement. One study showed that “Product placements are an effective means to increase top-of-mind recall and unaided brand recall. Product placements that played a natural and not too prominent role on the screen showed brand attitude effects“.
Another interesting study shows that brand placements have been shown to be more effective when the featured brand is paired with a character who displays one or more desirable traits.
Product Placement Benefits
Product Placement Creates Brand Awareness
Product Placement make brands visible to the public which translates into opportunity to capture their eyeballs and listening ears.
Product Placement Increases Brand Exposure
Increasing brand awareness is not always enough. The larger reach, the larger brand exposure.