PRODUCT PLACEMENT IN MUSIC VIDEOS

Product placement in music videos are becoming increasingly popular. As viral stars gain traction with their music by developing a strong fan base on YouTube and Vimeo, brands are seeing an value and opportunity to gain access to that same market by partnering with them. This source of revenue is the perfect partnership for the artists, and an instantaneous value for the brand to capture brand exposure to all of their followers. We not only market our productions through YouTube but also use SEO strategies on our several marketing channels to drive traffic, forever.

Product Placement in Music Videos

Gone are the days that artists are considered sell-outs for partnering with brands that align with their likeness and image. The shift in consumer streaming behavior where artists are struggling to bring in revenue, this opened opportunity for a strategic partnership. More today than ever, artists and brands are forging ahead by partnering together to target similar markets. The mutual relationship is symbiotic in which its a win-win for both sides. Artists reach the markets of brands, and brands are able to capture exposure into the artists fan base.

PRODUCT PLACEMENT IN MUSIC VIDEOS EXAMPLES

There are several example of product placements in music videos from every genre. Some music video productions are content branded where the product itself is at the center of the video. “Nielsen reports that product placement within music videos can contribute to a lift of 8% points in purchase intent and improved perception — higher than full-scale marketing campaigns, not to mention far cheaper and faster. So from a money-making perspective, product placement in videos makes perfect sense for both the brand and the artist”(Apollo Music)

PRODUCT PLACEMENT IN MUSIC VIDEOS COUNTRY

From Darius Rucker to Chris Janson, several country stars are aligning with products and services which are strategically placed within the scenes of their music videos. These brands are typically in line with the country setting that lends itself to a variety of product placements such as boots, beer, trucks, and yes, even boats!

PRODUCT PLACEMENT IN MUSIC VIDEOS POP

Product placements in Pop music videos are just as “Popular”. Many brands that entertain capturing this market include makeup, cell phones, cars, and even food! Brands love to partner with pop music artists because of their extensive reach. This reach gets their brand in front of eyeballs that may purchase or consider purchasing their product in the near future.

An Analysis of the top 30 songs on the Billboard charts every year from 1960 to 2013, found that “More than half of the 1,544 brand mentions were identified in popular lyrics.”

PRODUCT PLACEMENT IN MUSIC VIDEOS HIP-HOP

This is the perfect example of product placement in music videos. This type of product placement and video production is geared towards branded content whereas most of the video is centered around one brand.

In rap videos, actors frequently use brands and products in their song.

Hip-Hop artists have increased sales of products just by wearing the brand in their music videos or verbally integrating them in their rhymes.

In this product placement example, Jack Shea stated that the “Sales of the liquor increased by 4.5 percent in the first quarter of this year and into the double digits in recent months”.

PRODUCT PLACEMENT IN MUSIC VIDEOS SPANISH

Product placements in Spanish music videos creates new sets of opportunities for brands. At MR. SONGWRITER PUBLISHING INC., we value diversity and are tapping into diverse markets, by translating some of our exclusively owned songs into multiple languages.“Hispanics account for almost half of U.S. population growth.”

According to FORBES “In a survey, about 56% of Spanish-speaking Hispanics said that they were more loyal to companies that advertise in Spanish, which underscores the need for brands to connect with Hispanics in their own language.

"U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them through digital remain largely untapped"

The US will see a "163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050."

Think With Google "Surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmaps. They clearly recognized the opportunity: Most saw 11—25% of their company's growth coming from this demographic in the next three to five years. Still, most brands didn't have a marketing strategy for this audience, and most agencies were advising clients to invest in reaching them either "somewhat" or "not at all."

"The average Hispanic spends more than eight hours watching online video each month—over 90 minutes longer than the U.S. average"

PRODUCT PLACEMENT IN GOSPEL MUSIC VIDEOS

Product placement in music videos are not limited to certain genres. Yes! Even Christian Gospel music videos have product placements. Product placement deals are reached to help cover the costs of the music video productions, while brands are able to reach target markets by partnering with music artists that align with their brand. Most brand integrations are subtle, while some may be quite obvious and stand out.

A study from 2009 revealed “Research has shown that prominent placements – placements where the product (or other brand identifier) is central to the action in the scene or where the product is made highly visible by size or virtue and/or position on the screen- are more effective than subtle placements!”(Roozen & Claeys , 2009)

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