types of product placement
WHAT TYPES OF PRODUCT PLACEMENT ARE YOU INTERESTED IN LEARNING MORE ABOUT
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types of product placements
615 Million devices and counting are now blocking ads. “In 2019, roughly 25.8 percent of internet users were blocking advertising on their connected devices. This figure is expected to keep growing (albeit slowly) which loosely translated means that a quarter of paid advertising messages will never reach their audiences”(Statista)
Coupled with a massive shift where digital media consumers are preferring ad free media, millions of brands are now turning to using several types of product placements in marketing their products and services. Embedded marketing methods allows natural and seamless brand integration into movies, TV shows, and music video productions that customers are already watching, sharing, and love.
Gone are the days of forced irrelevant advertising. Say hello to the world of product placements and branded entertainment.
There are verbal product placements, visual product placements,usage product placements, signage(contextual, retro-active, or digital) and lastly, branded entertainment product placements.
Using different types of product placements naturally into the scenes or plot of the story creates value for movie and music lovers globally. The natural brand placement is not forced like traditional advertising. This creates a win-win for both the brand and the customers.
It used to be that product placement costs exceeded the budgets of small to medium sized companies. Now, screen placements, script placements, and plot placements are affordable.
Product placement marketing is an affordable effective tool used for positioning your brand. Not all types of product placements are paid marketing! Sometimes, brands are able to win by providing their product to the video production for screen sets without a product placement fee. Embedded marketing ads value for the brand and decreases the costs of the video production.
Various industries use these types of product placements to create an environment that’s comfortable for the digital media consumer. The art of using brand placements all boils down to the quality of the video production and the creative use of the products to engage with the right target audience.
CHOOSE YOUR FAVORITE TYPE OF PRODUCT PLACEMENT TO LEARN MORE
VERBAL: AN ATTENTION TYPE OF PRODUCT PLACEMENT
Types of product placement in this category can be seen in movies but also music videos! In this perfect example of product placement, the brand was verbally mentioned, but the visual accompanying it demonstrated the waterproof value of the product as well.
A verbal product placement is literally a verbal mention of your brand embedded into the script of the music video. This type of product placement increases brand awareness of your product and helps make the product or service “relatable” to the market. Take a moment to wrap your head around the phenomenal return of investment that verbal product placements provide. Insert the mention of your product into the mouths of loved characters and watch the magic. We offer affordable product placement price promotions that fit marketing budgets.
Want to promote your product using this type of product placement?
VISUAL: A CREATIVE TYPE OF PRODUCT PLACEMENT
The visual type of product placement is fantastic because it really helps increase brand awareness of your product or service. Visually seeing a product is an effective way to capture attention and even get customers to look up your brand. Some of the larger companies that have been around for several years are so wedded into our everyday living that its natural to see them in scenes of movies and music videos. While other smaller companies may not have been around for awhile but can be used as a phenomenal type of product placement to increase awareness.
It gently slides itself into the scene nicely and naturally while subliminally marketing your product to customers globally. “Ultimately, the product or brand is seen as a quality of the association with characters using and approving of the product placement.” Next time you’re watching your favorite movie or music video, list how many product placements you visually see!
Want to promote your product using this type of product placement?
“The movers and shakers of every industry will harness the shift of consumer behavior towards ad free content and embrace the power of embedded marketing.”
SIGNAGE: A RETRO TYPE OF PRODUCT PLACEMENT
- This type of product placement in Darius Ruckers’ music video “True Believers” demonstrates the seamless integration and art of placing a sign of a brands logo in the background of a music video. Signage placement has been used for centuries and most currently is know as Retro active product placement. Digital technology including AI is used to “add” the sign after(post) production.
Benefits of this virtual type of product placement:
- The production has already established global followers
- Production has specific target markets
- Production has quantifiable numbers for the brand so it knows who they would be reaching by placing their brand into the background.
Signiant mentions that this type of “Post-production product placements are less disruptive because they are placed in TV shows or music videos after they’ve been created, allowing advertisers to carefully select a clip to implant a brand image like the billboard in this scene.”
We can creatively integrate your brand into the background of our music videos which will be promoted years after years to come. Be a part of the new brand integration trends
USAGE
The usage type of product placement is when an character within a scene actually interacts with your product(or service) using it and/or demonstrating it. The product placement would flow naturally into the scene. An example of this type of product placement can be be seen by using a cell phone and texting, or possibly using vehicle in an action scene which demonstrates its uniqueness such as Range Rover did in this scene in Skyfall.
Using this type of product placement can help demonstrate the value of the product without any words. It can seen as quicker, faster, or demonstrate a unique quality that has never been seen before!
Join millions of brands using types of product placements to promote their product
When characters use your product, a positive correlation to your product can cause it climb to 43% when integrated into emotionally engaging programs: a positive association with a show or person begets a positive association with the corresponding product.”
Branded Entertainment: Story-lines
A unique way of increasing brand awareness and skyrocketing your sales is using this type product placement marketing technique. Branded Entertainment and product placement has been commonly used interchangeably in the past. The difference between the two is that brands can directly buy entire story-lines where the whole plot centers around their brand. According to Priceconomics. “placements in TV shows can increase brand awareness by up to 20%.
BENEFITS OF USING TYPES OF PRODUCT PLACEMENT
LONG TERM BENEFITS CAN BE DERIVED FROM THIS UNIQUE FORM OF ADVERTISING- INCREASES BRAND EXPOSURE
- INCREASES BRAND RECOGNITION
- CHEAPER FORM OF ADVERTISING WITH HIGHER ROI
- PRODUCT PLACEMENT IN MUSIC VIDEOS LAST FOREVER AND BRING VALUE TO BRANDS FOREVER
- INCREASE IN SALES/REVENUE FOR THE COMPANY
- ENHANCES VIEWERS BELIEF ABOUT THE PRODUCT
- ENHANCES VIEWING EXPERIENCE
- SUPERIOR MARKETING REACH
- DEVELOPS EMOTIONAL CONNECTIONS TO CUSTOMERS
- POSITIVE BRAND RECALL
