what is product placement
Definition of Product Placement: Product placement is also known as embedded marketing. We use this unique and alternative marketing strategy to naturally and seamlessly integrate brands into the scenes of movies, TV shows, and music videos.
the paradigm shift of advertising
verbal, visual | usage
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What is the benefit of Product Placement?
What is an example of product placement?
A great example of a product placement can be seen in the movie White House Down. In this action scene, Jamie Foxx demonstrates a visual and verbal type of product placement of the brand, Jordans. The hilarious offset to an otherwise serious scene puts the guard down of movie lovers. Several examples of product placements can be found in TV shows and music videos as well. We currently offer verbal and visual product placement opportunities similar to this.
How is product placement used?
Product Placement in Music Videos
Brands use product placement in music videos on YouTube, and Vimeo. They choose this channel because they are able to capture exposure to that market, be watched over again, liked, and shared for years.
Product Placement in Movies
Often brands will pay a fee for their product to be displayed in movies, used by characters, or verbally mentioned.
Product Placement in TV
Brands can use product placement in our video productions as a way to increase brand exposure, sell more products, or create an awareness to the unique value of what it offers.
Why is product placement important?
Why is product placement effective
Product Placement Statistics
what is the cost of product placement
product placement price promotion plans
Our plans were designed with your brand in mind. It used to be that product placement was so expensive it was a barrier to new companies. Here, there are no gatekeepers or middleman. Your brand can get straight to the decision makers(us) and become apart of a video production TODAY!
Frequently asked questions
There is a difference between marketing and advertising. We integrate brands into the scenes or plots of our movies, TV shows, and music video productions. Although this form of marketing has been used for years, it is continually more important now than ever. In the current digital age, consumers now have shifted into watching video- on-demand platforms.
We offer hundreds of product placement opportunities and seek brands that are interested in scaling the growth of their company through brand awareness, exposure, and sales.
First, it starts with the music production. We generate phenomenal new music daily. Once production has been mastered, we then formulate a creative and inspiring story accompanying the new song to share with the world, globally.
Our engaging storytelling gets put to use when identifying the product placement opportunities within the scenes of every video production. Our company then offers these opportunities to brands globally.
First, the engagement fee is the down payment to secure your brands position within the video production. Depending upon the length of production, and time constraints, we need to ensure smooth operations with all our brand products. The fee will depend on the type of product placements and how much exposure time/camera shots/ and angles.
I love this question. First, we are the decision makers. We are the music creators and video production makers, therefore, we are able to offer faster product placement services because we hold the key to brand placements, also known as the treatment(the story-line or video production). We are also able to leverage the ownership of the copyrights for life plus 70 years of our author, which then enables us to offer product placement opportunities for centuries. With this ownership comes 6 distinctive rights.
- The right to reproduce and make copies of an original work;
- The right to prepare derivative works based on the original work;
- The right to distribute copies to the public by sale or another form of transfer, such as rental or lending;
- The right to publicly perform the work;
- The right to publicly display the work, and
- The right to perform sound recordings publicly through digital audio transmission.
As a holder of these key rights, we offer derivative brand placement opportunities in other target markets(genres, cultures or countries, etc) without needing to seek permission from anyone else.
Yes! We currently have openings for product placement agents to be the vanguards for the future of digital marketing. We are seeking experienced and/or trainable sales agents to become a part of our creative marketing team to connect brands….with fans….To find out more visit our product placement agent page for further details on how to submit your resume’.
About our product placement company
Our creative product placement marketing company has over 20 years in music production and marketing experience. We offer hundreds of product placement opportunities for brands to be seen, and heard in our upcoming productions. Learn more about how your brand can benefit by your product being seamlessly integrated into them.